Sony x DeStore Incubation

DeStore joins Sony x Astar for their Incubation Program.

DeStore Network
3 min readJul 3, 2023

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DeStore is proud to have collaborated with Sony within the Sony Web3 Incubation Program, pioneering the tokenization of real-world assets.

In the trial, DeStore tokenized and sold a Sony speaker from our Melbourne Fulfillment Center to Japan, showcasing DeStore’s platform and vision for the future of commerce on the DeStore Network MVP marketplace.

The selected product was a Sony wireless speaker XB100. We integrated it into our platform to create the first blockchain-based digital twin for a Sony product minted on the Astar blockchain. Laava ID smart fingerprints enhance authenticity verification.

Here, we showcase our Verifiable Asset Tagging on a Sony XB100 speaker.

Dispatched via our dropshipping system, the speaker will be featured in DeStore’s pitch on June 18th at Sony’s Incubation DEMO day, highlighting our potential to revolutionize commerce in the Web3 landscape.

We are grateful to Sony for this collaboration, which marks a significant milestone for DeStore and the industry’s recognition of our potential to reshape commerce.

DeStore’s Presentation @ Sony Demo Day

At Sony Demo Day, we proudly spotlighted DeStore’s powerhouse use case. Our demo highlighted seamless scanning from the physical product to the backend, leveraging the Astar Network blockchain to reveal the Digital Twin of the Sony XB100 speaker. It was a moment of immense pride for DeStore.

Closing picture with all participating teams.

We’re thrilled to be part of a formidable collective shaping the future of blockchain. Grateful for the exciting opportunities ahead, we extend special thanks to our guiding partners, Astar Network and Sony Communications, for their steadfast support.

Incubation Program Format

Out of 200+ applicants, Astar and Sony handpicked just 18 projects, including DeStore. Dive into the announcement and project list! Over the three-month incubation, DeStore collaborated with fellow projects and partners to brainstorm web3 use cases for Sony on Astar. Check out the partners who offered guidance during the program.

Participating Partners

About Sony

Sony, a pioneering force in innovation and sustainability, is leading the charge in enterprise blockchain adoption, spearheading exploration of its potential to shape the future of the Web3 ecosystem.

About Astar Network

Astar Network is the gateway for projects across enterprises, entertainment & gaming in Japan and beyond, driving global adoption and delivering Web3 to billions.

Astar leverages zero-knowledge proof technology powered by Polygon on its Layer 2 network for Ethereum and Polkadot-based network to offer customizable blockchain solutions that accelerate Web3 adoption.

Official Website | X |

About DeStore Network

DeStore integrates Real-World Assets (RWAs) into a Web3 Shopify experience, offering brands revolutionary solutions through Hybrid NFTs. Bridging the Real and Digital worlds, our no-code solution will enable brands to release their products in Web3.

| Website | GitHub | X | Medium | Discord | Telegram |

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DeStore Network

DeStore empowers brands with Web3 commerce, fostering self-sovereignty and reshaping brand-customer connections via blockchain-based Digital Twins.